The Philosophy:

Malcontent Creative Co. got its name from a simple idea: dissatisfaction with bad design. Between AI-generated slop, cookie-cutter templates, and brands that all start to look the same, there’s a lot of forgettable work floating around. Malcontent exists as a reaction to that—built on the belief that thoughtful, custom design should actually look like it was made by a human who gives a damn. Jesse’s vision is fueled by the belief that the most effective work stems from finding the "friction" that makes a brand memorable. By digging into the archives of visual culture—from bold mid-century layouts to the grit of underground publishing—he creates work that feels both nostalgic and forward-thinking. This approach is built for clients who want to stand out with intentional, high-impact design rather than simply following fleeting trends.

Two Decades of Craft

Based in the Victoria BC, Jesse collaborates with startups, established brands, and fellow creatives to translate complex visions into eye-catching, meaningful design. His portfolio reflects a versatile commitment to the professional design craft, specializing in:

• Bespoke Branding: Developing comprehensive identity systems, from custom-lettered logos to full brand ecosystems.

• Packaging & Label Design: Specialized visual storytelling and custom typographic solutions for the craft liquor, apothecary, and artisanal food industries.

• Show & Event Posters: High-impact, illustrative poster design for theater, live music, and special events.

• Print & Environmental Graphics: Tactile business collateral, custom apparel graphics, and storefront signage.