Services
These days, anyone can type a prompt into an AI generator and get something that looks like a logo. But looking like a logo and building a memorable brand are two very different things. Generic icons. Sterile layouts. Predictable typography. A world drowning in design that looks vaguely familiar because it is.
Malcontent Creative Co. exists to do things differently.
I’m Jesse Ladret, an independent graphic designer based in Victoria, BC, working with businesses across Canada and beyond. For over two decades, I’ve been turning ideas into distinctive visual identities, logos, packaging, posters, and print materials built with purpose, personality, and a healthy disregard for the ordinary. Every project starts with an idea, not a template. The result is thoughtful, professional design shaped by experience, creative instinct, and an understanding of how brands work in the real world.
Just original work with character, built to stand apart.
Logo Design
A good logo doesn’t just look nice — it carries the entire personality of your brand. My logo work focuses on strong typography, memorable forms, and visual ideas that hold up everywhere your brand lives: signage, packaging, merch, vehicles, websites, and print.
Every logo project includes:
• Custom concept development
• Typography and symbol design
• Multiple initial directions
• Refinement and revisions
• Vector files for professional use
• Brand-ready file packages
If your business needs something recognizable instead of forgettable, we’ll build it properly from the ground up.
Branding & Visual Identity
A logo is just the beginning.
Brand identity design turns your business into a coherent visual system — something that feels consistent whether someone sees your storefront, business card, packaging, or social media.
Branding projects can include:
• Logo systems and variations
• Typography selection
• Colour palettes
• Graphic elements and textures
• Brand guidelines
• Stationery and marketing materials
The goal isn’t just to look professional. It’s to look unmistakably like you.
Print & Editorial Design
Print design is where craft still matters. From menus and posters to brochures and catalogues, I design pieces that hold up in the real world — on walls, in hands, on tables, and in shop windows.
Print design services include:
• Posters and event graphics
• Menus and restaurant materials
• Brochures and catalogues
• Flyers and advertising
• Book and editorial layout
• Business cards and stationery
If it’s going to be printed, it should be designed by someone who actually understands print.
Illustration & Custom Artwork
Because Sometimes Stock Art Just Won’t Cut It
For brands that need something truly distinctive, I create custom illustrations and hand-drawn graphics that add personality and depth. These can be used for:
• Apparel and merchandise
• Posters and promotional art
• Packaging graphics
• Brand illustration systems
• Album artwork
Original artwork gives a brand texture — the human kind.
Looking for something specific? Let me know!
Signage & Environmental Design
Design That Lives in the Physical World
From storefront signs to vehicle graphics, I design work that holds up at scale and actually grabs attention.
Services include:
• Storefront signage
• Window graphics
• Vehicle wraps
• Trade show graphics
• Wayfinding and environmental design
Good signage works from across the street.
Packaging & Label Design
Your product’s first impression happens on the shelf. I create high-impact packaging and label designs that blend archival-inspired aesthetics with modern commercial standards, ensuring your brand stands out in a crowded marketplace.
• Custom Beverage & Liquor Labels: Strategic designs that emphasize heritage and shelf-presence.
• Retail & Product Packaging: Functional and visually compelling layouts for boxes, containers, and hangtags.
• Technical & Print Readiness: Expert file preparation including typography hierarchy, regulatory layouts, and print-finish specifications.
From initial concept to final production-ready files, I deliver tactile design solutions that reflect the quality of what’s inside.
